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Showing posts from August, 2015

A numbers game

If you search for the meaning for 'a numbers game' on google, this is what "The free dictionary by Farlex" (http://idioms.thefreedictionary.com/a+numbers+game) suggests,  "the use of numbers to represent facts in an argument, especially when it makes people believe things that are not true  It's just a numbers game and everyone does it. You manipulate the statistics till they suit your argument." " You manipulate the statistics till they suit your argument."  What argument am I referring to? The marketing argument. Manpuketing (manipulative marketing), to suit your pitch.  With a zillion plus products and services around us, it is a black hole for marketers to come out with innovative designs and slogans to attract customers to the product. Few genuinely dig deep into their hearts to understand the meaning behind what they are offering to a customer, while others scratch the surface for a innovative marketing pitch to meet a sales...