It is not uncommon in India to see many products (or services) priced a rupee shy to a round number. The first company that could probably come to anyone's mind is Bata (for a long time they had the privilege of only this distinction, until of course the retail boom). 999/- or 99/- or worse still 399/- and the like are some of the common price labels I've come across. Funny that these numbers' do play a psychological effect in marketing a product towards purchase! So what if I ask you if this one rupee left in the lurch has any significance at all in any of the product/service life-cycle. What if I say this one rupee, let off, to woo the customer is significantly denting the image of a company? What if I tell you only one rupee is required to understand the foundation of ethics and integrity that a company stands on? There have been innumerable (I could not be exaggerating if I say almost all) instances where for a price of 99/- I pay 100/- and never receive the one r...
Customer Service is quirky, a Pandora's box and outsourced! Its the holy grail of business. Experiential writer, passionate about processes & a minimalist.